Case Studies: PR and Visual Storytelling
TrendX
From Being Relatively Unknown to Industry Voice in 30 Days
Challenge
TrendX, a novel tokenization startup, needed rapid ecosystem penetration to attract investors, partners, and early adopters in a competitive market.
Approach
- Executed a 3-month ecosystem storytelling sprint
- Secured high-value media features
- Produced a podcast featuring founder and prominent tech journalists
- Organized and narratively engineered an industry event
TechCabal
Trendx Partners with the Nollywood Factory to Offer Africa's First IPR Tokens. | TechCabal
Trendx, a Nigerian blockchain startup that tokenises real-life assets, has signed a deal with The Nollywood Factory, a leading filmmaking company in Africa, to tokenise the intellectual property rights of a new movie project. Tokenisation is the process of using blockchain technology to represent the ownership or value of an asset. This deal will enable […]
TechCabal
The Factory: Breathing Life into Tinapa and Calabar's Tech Scene | TechCabal
In the lush tranquility of Calabar, far removed from the frenetic pace of Lagos, a quiet transformation is shaping how technology is perceived in Africa. Known more for its serene ambiance and historical sites than its tech prowess, Calabar—the capital of Cross River State in South-South Nigeria—is stepping onto the global stage as a burgeoning […]
TrendX
Initiatives and Impact
Podcast
In today's world, podcasts are essential for brands seeking to position at the centre of industry conversations and build thought leadership and relevance.
Caleb Nnamani | Creative Storyteller on Instagram: "It’s so beautiful when life intersects! Recently had the pleasure discussing tokenisation with @nelson.elemi, who is building something exciting fo
97 likes, 6 comments - thecalebnnamani on June 12, 2024: "It’s so beautiful when life intersects! Recently had the pleasure discussing tokenisation with @nelson.elemi, who is building something exciting for the world. Money in 2024 should be transparent and liquid. @trendx.space is making that happen. Even better? This marks the first commercial production by my newly-launched studio @blacktrigger_co. Do hit us up if you ever want to put an idea on a screen. #filmmaking #tokenisation #com
Events
Leveraging its extensive industry networks, Blacktrigger expertly orchestrates high-profile events, ensuring a consistent and influential presence in the market.
Thought Leadership
Blacktrigger crafts comprehensive thought leadership strategies, leveraging interviews, insightful reports, data-driven narratives, newjacking, and impactful keynotes.
Major Media Features
Driving direct investor interest and market visibility
New Partnerships
Catalyzed by panel and event exposure
Growth in Deal Flow
As TrendX became a recognized industry voice
Case Study 2: Bujeti (YC W23)
Challenge
Bujeti had built a remarkable product that helps finance professionals manage their entire finance stack—-from payments to approvals to taxes and payroll.
The only problem? People didn't care enough
Approach
- Orchestrated a full-funnel storytelling sprint to enhance product awareness, accelerate user adoption, and fortify market competitiveness.
- Launched the 'Bujeti Creator Series' social campaign, positioning Bujeti as the essential tool for finance professionals.
- Developed diverse content (Brand Films, Viral Ads, Podcasts) to articulate Bujeti's unique value and engage decision-makers.
- Secured prominent features and thought leadership in top financial and tech publications, solidifying Bujeti's authority.
Visual Storytelling
Payroll Series
CFO-to-CFO Podcast
Creator Series
BujetiHQ on Instagram: "Cross border expense management. That’s the oil no one in the fintech space is drilling [well] yet. 🙂 Well, almost no one, because there’s Bujeti for that. We help businesses
Dafe on Instagram: "Chinedu wants to land me in jail o 😭 @bujetihq help! Okay but seriously guys — I’ve finally found the one tool that handles EVERYTHING finance for your business and I’m not jokin
Bola W Lawal on Instagram: "Vision sets the direction. Execution builds the legacy. Too many businesses struggle with scattered finances and unclear visibility. Bujeti simplifies financial execution
Temilade Salami | Sustainable Fashion & Climate Education on Instagram: "I’ve spent the last 5 years running businesses that served customers globally. There’s a different level of ambition when you k
Creative Ads
Bola W Lawal on Instagram: "I’ve watched thousands of Nigerian businesses rise and fall. And I’ve seen a pattern: the difference between scaling and struggling often comes down to ONE thing - having
BujetiHQ on Instagram: "Building a business in Africa is tough enough. You shouldn’t have to worry about leaking finances. Fact: The global statistics for employee theft is >50% But Bujeti makes y
Media Takeover
TechCabal
Finance in Africa
Finance in Africa
Inside Bujeti’s tax intelligence bet as Nigeria’s reforms reshape business finance - Finance in Africa
Nigeria’s tax reforms are pushing compliance into the payments layer. Bujeti is responding by embedding tax logic, controls, and governance directly into business finance workflows.
Techeconomy
BusinessDay
Technext
Case Study 3: CloudPlexo (AWS Partner)
Challenge:
CloudPlexo, an AWS Advanced Partner, needed to showcase its expertise in cloud cost optimization to drive enterprise adoption in Africa's competitive cloud services market.
Approach:
- Produced a client success video featuring BitBarter, highlighting how CloudPlexo re-architected their AWS stack for scalability and cost efficiency
- Packaged the story into snackable social content for LinkedIn and YouTube
- Distributed the case study to targeted tech media and cloud decision-makers
Visual Storytelling
By transforming technical expertise into an engaging narrative, we helped CloudPlexo connect with decision-makers and demonstrate clear ROI before the first sales call.
Blacktrigger Productions l Full-stack Storytelling Services (@blacktrigger_co) • Instagram reel
12 likes, 3 comments - blacktrigger_co on September 20, 2024: "Glad to have handled the execution of this testimonial video for our client @cloudplexo, an @amazonwebservices partner. We told the story of an evolving blockchain startup @thebitbarter on its way to national dominance. Again, @blacktrigger_co is all you’ll ever need to bring your visuals to life. #video #film #blacktrigger".
Impact
10+ Enterprise Leads
Generated directly from video storytelling, creating a new pipeline of high-value clients
Market Education
Educated the African startup community on cloud efficiency, positioning CloudPlexo as a market educator
35% Shorter Sales Cycle
Because prospects understood the value upfront through clear, compelling storytelling
Case Study 4 : Aya HQ
Driving fundraising visibility
Challenge:
Disruptive Ventures, a backer of Aya HQ, reached out to Blacktrigger to drive brand visibility for the startup as it courts investors for this round
Approach:
- Created a massively compelling pitch for the brand and scaled pan-African syndication
- Prepared briefs for the founders to give the most compelling responses that resonated with the journelist
Results
- 10+ organic coverage by respected media outlets across Africa
- Investor satisfaction and business success
Reportage
TechNext.ng
How Eric Annan of Aya HQ is building Africa’s human-layered blockchain future
Aya HQ is not just launching startups; it is reconstructing Africa’s innovation story. One that no longer begs for permission but boldly builds with conviction. In Annan’s world, that belief is not optional; it is essential.
The Business & Financial Times
AyaHQ “Demo Day” spotlights eight startups shaping Africa’s tech future
By Buertey Francis BORYOR AyaHQ, Africa’s leading blockchain incubator, has showcased eight promising startups at its Demo Day in Accra, after a rigorous selection process that began with more than 300 applications. The event marked the close of the second cohort of the AyaHQ and Lisk incubation program. According to Chief Executive Officer (CEO) and […]
NORVANREPORTS.COM | Business News, Insurance, Taxation, Oil & Gas, Maritime News, Ghana, Africa, World
AyaHQ CEO Calls for Coordinated Innovation Policy to Harness Ghana’s Entrepreneurial Potential
AyaHQ CEO Calls for Coordinated Innovation Policy to Harness Ghana’s Entrepreneurial Potential Ghana must adopt a deliberate, systems-based approach to
Case Study 5: LandSafe
Launching a Trust Layer for Nigerian Real Estate
Challenge:
LandSafe needed to enter a fraud-prone real estate market as a trusted property verification platform, while building a strong brand foundation in a skeptical environment.
Approach:
- Engineered the full go-to-market strategy: messaging, partnerships, and product positioning
- Led PR efforts with features in TechCabal, BusinessDay, and popular Real estate media such as NHM
- Designed partnership funnels for diaspora property buyers
- Oversaw brand architecture and marketing campaigns to build credibility fast
- Created 50+ marketing videos that generated 1M+ impressions
LandSafe Impact
Combined Impressions
During launch month across all media channels
Major Partnerships
With property listing sites and investment firms
Days to Pipeline
Secured verified pipeline of diaspora clients
ChatGPT + Instagram
Most significantly, we positioned LandSafe as Nigeria's authority on real estate verification and transparency, creating a foundation for long-term market leadership.
Social Media
Follow Across Social Media
#blacktrigger #brandstorytelling #strategiccontent #digitalpositioning… | Blacktrigger
Looking to build more narrative power for your brand? 🟠Blacktrigger crafts intentional, story-driven strategies that position your brand where it matters most: in the minds and hearts of your audience. 🟠Here’s how we leverage storytelling to build visibility, trust, and long-term brand love. Ready to shape your story? Book a FREE DEMO #Blacktrigger #BrandStorytelling #StrategicContent #DigitalPositioning #BrandVisibility #ContentWithPurpose #StoryDrivenGrowth #MarketingThatConnects #Tre
We tell stories.